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1. Why do I want a web site? What is its purpose?
What is the main reason you want a web site? Is it to supplement your advertising arsenal? Is it to sell a product or service? Or is it just because your competitor has one. Focus on how your site can achieve what is important to your business. Knowing exactly how your site will fit your organization's goals is very important. It is the first step in designing an effective and powerful web site.
2. Who is my target audience?
The better you target your market the more effective your site will be. Don"t try to be all things to all people. Just because there are over 100 million people on line, you shouldn't attempt to target them all. A more direct approach will be to design your site targeted at one specific group or market. If you do not know who your target market is, you should consult an advertising firm who will help you, or hire a marketing research firm to get this information for you.
3. How can I get the most visitors to my site?
What can you offer your target market that will make them want to visit you. Once you have them, what can you do to get them coming back? You can design your site to be a resource site in order to educate your visitors. You can offer special reports if you're selling a service, or free shipping if you're selling a product. Whatever you decide, make sure it is something of value to the visitor. Make sure the visitor benefits from your site and they will come back. Better yet, they'll refer your site to others.
4. Who else has a web site like mine?
Before designing your web site, take a look at the competition. Study what they've done, what you like about it and what you don't like about it. Once you've seen a few similar sites from around the world, you'll have a pretty good idea as to what you specifically want. Once you see the best site out there, don't try to duplicate it! Your site should be even better!
5. How do I become successful with a Website?
You should understand that there are three steps to be successful with a website. It really does not matter what you 're idea is. Whether it be a dog breeding site, a Full fledged Electronics Ecommerce Site or consulting company. There are three steps to success - 1. Have a unique domain, 2. Have a professional looking site, and 3. Advertise using a varied array of Search Engine Advertising.
6. How will people find my web site through search engines?
You want to deploy a number of Search Engine Strategies. Insert your Meta Tags and Key words within the Head tags on your site using HTML code, purchase Search Engine Advertising packages that guarantee hits, and subscribe to heavily visited sites that have Directory listing. By putting your eggs in a number of baskets you will be listed not only in the Sponsored links but the organic as well.
7. Should I use a domain name? If so, what should it be?
A domain name is the Internet address you will use when advertising your web site. You can use your company's name, such as whois.net . Or a description of what your company offers, such as advertising andwebdesign.com. You can also choose a benefit that your organization offers, such as increased profits.com. A domain name is highly recommended because it gives your web site and company more credibility. We will handle all of your domain name needs, from research to registration. If you'd like to do it yourself, you can research and register your domain name at Homestead.com.
8. Should I design the web site myself, or hire a professional?
Web sites are can get expensive depending on whether your designing it yourself or having a professional designer.. You can easily design a web site yourself using Homestead.com's SiteBuilder tools with over 2000 templates to chose from. Or you can use various tools-without programming knowledge. There are two main designing programs used for designing web sites, they are: MS FrontPage ($129) and Macromedia DreamWeaver ($199). I recommend Dreamweaver because it is compatible with more web browsers.
When you need a custom-designed web site, you should hire a professional. Prices vary according to the type of work needed as well as the number of bells and whistles. You can expect to pay from $1,000 to thousands of dollars depending on your needs and budget. When hiring a professional, make sure that you have a good idea of what you're looking for before the initial meeting.
Naturally, there are dozens if not hundreds of great marketing strategies you can employ to get traffic, and ultimately sell your product or service. Our job is to help you create the most profitable, yet affordable Internet marketing strategy possible in order to get the most out of your investment.
If you'd like to schedule a meeting to discuss a custom-designed strategy, please click here to complete our contact form. We will schedule a free consultation that will help us create the best Internet Marketing Plan ever.
First, lets talk about why use the Internet to promote your business.
10 ways the Internet can help your business succeed:
It's faster than radio, TV, or print media
It's cheaper than radio, TV, or print media
It's easier to track results than radio, TV, or print media
It's interactive with your prospective customer
You can target your market with laser-like precision
It can easily tell you where the trends are, and how to profit from them faster
It can be used to accelerate the growth of your business
It can help you identify market needs at a much faster pace
It can help deliver your product or service instantly
It helps you communicate with the masses faster, easier and cheaper than any other medium
There are currently millions of web sites on the Internet. Unfortunately, many fall under the category of mediocre in design. For this reason, it is very important for you to know the simple questions you must ask yourself as you build your site.
YOUR DELUXE DESIGNS
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